nudge

A product lab exploring human intent.

Nudge brings research and product-making together around one question: how can technology understand what people really want?

We explore that question through consumer products for creation, travel and everyday life. Each product has its own purpose, connected by a curiosity about the person using it.

Ideas people can use.

Casel ↗ explores creation. Pip ↗ is our travel prototype. Milo and Cleo are early explorations in wellbeing and personal style.

Explore our research →